Having an issue with strategy to stay on brand? Brand guidelines will be adhered to only if they are set up for success with 3 key parts. I even gave them all names that start with “c” to make it a little kitschy. The 3 C’s can be a successful strategy to make sure your brand guidelines are followed…
Read MoreNo one is a stranger to things costing money in the world. You have to pay for plumbers, electricians and contractors to make sure your house is built correctly, right? That’s an investment you are making to make sure your house doesn’t look like the Leaning Tower of Pisa or burst into flames if you turn on a light. Sure it’s expensive, but it’s necessary. Design is the same way for a business and you need to know why design work is an investment. I’ll tell you why…
Read MoreSpending your hard-earned money on a logo or branding can seem like a HUGE investment for you and your business. If you find the right designer the process should feel effortless. Here’s a couple of tips on what questions you should be asking designers and a big ol’ red flags to watch out for.
Read MoreWondering if you should be working with a designer or not? I go over the signs that tell you if it's time to hire a designer and how to find a great design professional.
Read MoreIt’s the one year anniversary of deciding to start my own design business. I remember being surrounded by many google docs, spreadsheets, and pro-con lists around this time last year. Fitting in some freelance work part time in addition to my software development job had been the norm and kept my Saturdays busy but didn’t feel like a sustainable option for me until…
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